In a recent interview with Geoff Lord of habazar.com he was asked if SEO marketing was a thing of the past.
Critics of search engine optimization (SEO) say that if it is not dead now, it will be dead soon. This is simply not the case. The current circulation of information says that search engines are shifting away from traditional SEO, in order to focus on higher quality content. There is no shift away from traditional SEO; it will need to work side by side with good quality content from now on to compete for higher rankings in search engine results. All of this simply means that quality of the content, rather than solely the little details that aid in bad content, will aid in ranking better in search engine results. Those that believe the naysayers are wrong trust that high-quality content is important, but not more important than proper SEO, and that the two must work cohesively to provide quality content that will rank high
SEO isn’t going anywhere soon.
Even though the whispers are generally false, they do hold kernels of truth. While SEO isn’t dead, over the years, elements of it have either died or evolved into something totally new. As a result, outdated SEO tactics can now actively kill you.
Obsessing Over the Number One Spot
So many websites focus all of their energy on obtaining the number one spot on Google. Yet, ranking number one doesn’t have the strong correlation of increased website traffic it used to have.
Your click-through rate can be optimized via a compelling meta description and enticing headlines. If there’s a featured snippet box ranking above you try to improve the structure of your content and directly answer the question posed in the search term; this will increase the likelihood of your content being chosen for the featured snippet box