How to Audit Your Website for Improved SEO and Conversions
A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals, and if not, how you can improve it to increase performance.
When was the last time you gave your website a checkup?
If you’ve never before audited your website, it’s been a while since you have, or you’re planning a website redesign in the near future, use this post as your go-to website audit checklist to make sure your website is primed for maximum SEO and conversion results.
The Benefits of a Website Audit
Before we dive into the things you should be keeping an eye out for as you’re auditing your website, let’s review some of the benefits of doing one. Here are some of the top benefits from a marketing perspective:
Website Performance Optimization
Website audits usually evaluate a site not only for its content but also for its technical performance.
As a result, an audit will give you a chance to inspect the robustness of your website’s technical framework and infrastructure, assess how friendly your website is to search engines, and determine how easy it is for users to navigate and intuitively find content on your website
Can I Just Use One Of Those Automated Audit Reports?
There are many â€œautomatedâ€ website SEO audit toolsÂ where you can do it yourself, but these are not mean to be a full website analysis.
You may visit other SEO or web developer websites and see a cool tool that says â€œWhat Is Your SEO Scoreâ€ or â€œGet Your Free Website Analysisâ€ â€“ and then you put in your website URL and voilaâ€™ in a few minutes you have this really pretty report with some great information!
How to use SEO analyzer correctly?
Enter the domain name or URL in the active line and click on â€œCheckâ€. In a few seconds, our website SEO checker shows your page score, notices, warnings, critical errors. If you see some unknown parameter in the website analysis, hover your mouse over an â€œiâ€ icon and learn a short description.
Iâ€™m a strong believer in delivering value. My Web Audit has been that tool to help me provide that value very, very quickly. Iâ€™ve used it for lead gen, paid discovery and paid audits. Itâ€™s paid for itself several times over already.
It is important to note that website auditing tools are not a perfect way to identify gaps in your â€œsystemâ€. No one SEO tool can guarantee a perfect go-to-marketing presentation and success to improve your website performance online.
But using these trusted advisors in your arsenal together with highly professional staff and adequate resources can make a good start for reaching heights.
So, you donâ€™t need to waste a lot of time to research good SEO audit tools over the Internet. In this roundup, I have gathered a list of top 25 tools below that can work well for you.